Trade Spend
Control
SKU-Level
Granularity
S&OP
Integration
PROFITCY® FOR CPG
IBM Planning Analytics for CPG — ProfitCy® by ForQuest
Purpose-built TM1 planning models for CPG companies — trade spend management, net revenue management, demand planning, and S&OP on IBM Planning Analytics at brand, SKU, and customer level.
- Trade promotion planning and fund management by customer and SKU
- Net revenue management with gross-to-net waterfall
- Demand planning with statistical forecasting and market data integration
- S&OP integrated with supply chain and financial planning
IBM PLANNING ANALYTICS SOLUTIO
AI-powered planning insights
Real-time IBM TM1 data
Pre-built industry models
Automated reporting
Trade Spend
Management
SKU-Level
Planning
S&OP
Integration
● IBM Planning Analytics Live
INDUSTRY SOLUTIONS
ProfitCy® Planning Modules Built for CPG
Pre-configured for CPG data hierarchies — brand, sub-brand, SKU, customer, channel, and trade area — so your team starts planning at the right level of detail from day one.
📊
Brand & SKU P&L Planning
Gross-to-net waterfall with trade accruals, promotional spend, and co-op at brand, SKU, and customer account level.
🛒
Trade Promotion Management
Plan, accrue, and analyze trade funds by customer, event, and promotion type — with ROI tracking and post-event analysis.
📦
Demand & Volume Planning
Statistical demand forecasting by SKU and customer with market data integration and consensus planning workflows.
🔄
S&OP & Supply Chain Integration
Financial S&OP that connects demand plan to supply costs, inventory, and procurement budget in a single model.
💰
Net Revenue Management
Price, volume, and mix decomposition at the most granular level — understand exactly what is driving margin change.
🤖
AI-Enhanced Demand Sensing
AI-driven promotional lift modeling, SKU rationalization analytics, and anomaly detection on trade spend actuals.
CLIENT RESULTS
How CPG Companies Win with ProfitCy® on IBM Planning Analytics
CPG brands use ProfitCy® to manage trade spend at the SKU level, build gross-to-net waterfalls, and connect demand plans to financial forecasts — all in one IBM Planning Analytics model.
MID-SIZE CPG
35% Better Trade Fund Visibility
Real-time trade accrual tracking at SKU and customer level — unearned deductions reduced and promotional ROI finally measurable.
BRAND FINANCE
SKU P&L Delivered in 2 Days vs. 3 Weeks
Monthly SKU profitability reporting bottleneck eliminated — brand finance team now runs gross-to-net analysis on demand.
CPG MANUFACTURER
S&OP Model Live in 90 Days
Demand plan, trade budget, and financial forecast connected in a single TM1 model — integrated business planning from day one.
READY TO GET STARTED
See ProfitCy® Configured for CPG
Book a demo showing trade spend management, SKU-level P&L, and S&OP planning — configured for your brand and customer hierarchy.