{"id":8085,"date":"2026-02-27T14:37:02","date_gmt":"2026-02-27T14:37:02","guid":{"rendered":"https:\/\/forquestsolutions.com\/staging\/7345\/?page_id=8085"},"modified":"2026-05-21T23:10:47","modified_gmt":"2026-05-21T23:10:47","slug":"consumer-good-products","status":"publish","type":"page","link":"https:\/\/forquestsolutions.com\/staging\/7345\/consumer-good-products\/","title":{"rendered":"Consumer Good Products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8085\" class=\"elementor elementor-8085\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7c2503a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7c2503a7\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-extended\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-55 elementor-top-column elementor-element elementor-element-4d3bbcf3\" data-id=\"4d3bbcf3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25903685 elementor-widget elementor-widget-heading\" data-id=\"25903685\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">PROFITCY\u00ae FOR CPG<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc025eb elementor-widget elementor-widget-heading\" data-id=\"cc025eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IBM Planning Analytics for CPG \u2014 ProfitCy\u00ae by ForQuest<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4266b930 elementor-widget elementor-widget-text-editor\" data-id=\"4266b930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Purpose-built TM1 planning models for CPG companies \u2014 trade spend management, net revenue management, demand planning, and S&amp;OP on IBM Planning Analytics at brand, SKU, and customer level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796eb930 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"796eb930\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Trade promotion planning and fund management by customer and SKU<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Net revenue management with gross-to-net waterfall<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Demand planning with statistical forecasting and market data integration<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check-circle\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256c0 136.967-111.033 248-248 248S8 392.967 8 256 119.033 8 256 8s248 111.033 248 248zM227.314 387.314l184-184c6.248-6.248 6.248-16.379 0-22.627l-22.627-22.627c-6.248-6.249-16.379-6.249-22.628 0L216 308.118l-70.059-70.059c-6.248-6.248-16.379-6.248-22.628 0l-22.627 22.627c-6.248 6.248-6.248 16.379 0 22.627l104 104c6.249 6.249 16.379 6.249 22.628.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">S&amp;OP integrated with supply chain and financial planning<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc6a63 elementor-widget-divider--view-line elementor-widget elementor-widget-global elementor-global-8056 elementor-widget-divider\" data-id=\"cbc6a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5093851a elementor-widget elementor-widget-spacer\" data-id=\"5093851a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4b70226f elementor-section-full_width elementor-section-content-stretch elementor-section-height-default elementor-section-height-default\" data-id=\"4b70226f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-5fd002d0\" data-id=\"5fd002d0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2de78006 elementor-widget elementor-widget-heading\" data-id=\"2de78006\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trade Spend<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43dbb805 elementor-widget elementor-widget-text-editor\" data-id=\"43dbb805\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Control<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-2387e506 fq-stat-sep\" data-id=\"2387e506\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-543de0b4 elementor-widget elementor-widget-heading\" data-id=\"543de0b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SKU-Level<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63a2d52f elementor-widget elementor-widget-text-editor\" data-id=\"63a2d52f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Granularity<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-5d01700a fq-stat-sep\" data-id=\"5d01700a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2534ee71 elementor-widget elementor-widget-heading\" data-id=\"2534ee71\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S&amp;OP<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec3051c elementor-widget elementor-widget-text-editor\" data-id=\"4ec3051c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Integration<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-79810610 elementor-widget elementor-widget-spacer\" data-id=\"79810610\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4c7c9b7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4c7c9b7f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-30041319\" data-id=\"30041319\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-406fc35d elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"406fc35d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/get-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get Industry Demo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d613a03\" data-id=\"2d613a03\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254b61ce elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"254b61ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/profitcy\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">All Industries<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-45 elementor-top-column elementor-element elementor-element-2313c1f9\" data-id=\"2313c1f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69bda292 elementor-invisible elementor-widget elementor-widget-html\" data-id=\"69bda292\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:300}\" data-widget_type=\"html.default\">\n\t\t\t\t\t<style>\r\n\/* === CPG (Consumer Packaged Goods) Hero Stage \u2014 mobile responsive === *\/\r\n.pfy-cpg-stage {\r\n  position: relative;\r\n  width: 100%;\r\n  height: 460px;\r\n}\r\n.pfy-cpg-glow {\r\n  position: absolute; top: 50%; left: 50%;\r\n  transform: translate(-50%, -50%);\r\n  width: 380px; height: 380px;\r\n  background: radial-gradient(circle, rgba(59,106,221,0.13) 0%, transparent 70%);\r\n  pointer-events: none;\r\n}\r\n.pfy-cpg-promo    { position: absolute; top: 5px;   left: 0px;   width: 285px; }\r\n.pfy-cpg-waterfall{ position: absolute; top: 35px;  left: 215px; width: 265px; z-index: 2; }\r\n.pfy-cpg-npd      { position: absolute; top: 325px; left: 10px;  width: 235px; }\r\n.pfy-cpg-badge    { position: absolute; top: 10px;  right: 20px; z-index: 20; }\r\n\r\n\/* Tablet \u2014 proportional shrink *\/\r\n@media (max-width: 1024px) and (min-width: 768px) {\r\n  .pfy-cpg-stage { transform: scale(0.88); transform-origin: top center; height: 410px; }\r\n}\r\n\r\n\/* Mobile \u2014 flow layout *\/\r\n@media (max-width: 767px) {\r\n  .pfy-cpg-stage {\r\n    height: auto;\r\n    display: flex;\r\n    flex-direction: column;\r\n    align-items: stretch;\r\n    gap: 14px;\r\n    padding: 16px 4px;\r\n  }\r\n  .pfy-cpg-glow { display: none; }\r\n  .pfy-cpg-promo,\r\n  .pfy-cpg-waterfall,\r\n  .pfy-cpg-npd {\r\n    position: static !important;\r\n    width: 100% !important;\r\n    max-width: 100%;\r\n    box-sizing: border-box;\r\n    left: auto !important;\r\n    right: auto !important;\r\n    top: auto !important;\r\n    bottom: auto !important;\r\n  }\r\n  .pfy-cpg-badge {\r\n    position: static !important;\r\n    align-self: flex-start;\r\n    margin-bottom: 4px;\r\n  }\r\n  \/* Mobile order: badge \u2192 promo \u2192 waterfall \u2192 NPD *\/\r\n  .pfy-cpg-badge     { order: 1; }\r\n  .pfy-cpg-promo     { order: 2; }\r\n  .pfy-cpg-waterfall { order: 3; }\r\n  .pfy-cpg-npd       { order: 4; }\r\n}\r\n<\/style>\r\n\r\n<div class=\"pfy-cpg-stage\">\r\n  <div class=\"pfy-cpg-glow\"><\/div>\r\n\r\n  <!-- Card 1: Trade Promotion ROI -->\r\n  <div class=\"pfy-cpg-promo\" style=\"background:rgba(255,255,255,0.06);backdrop-filter:blur(12px);border:1px solid rgba(255,255,255,0.12);border-radius:12px;padding:18px;box-shadow:0 20px 60px rgba(0,0,0,0.4);\">\r\n    <div style=\"font-size:10px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase;color:#FF6B35;margin-bottom:14px;font-family:DM Sans;\">TRADE PROMOTION ROI \u2014 Q3<\/div>\r\n\r\n    <div style=\"background:rgba(59,106,221,0.18);border:1px solid rgba(59,106,221,0.35);border-radius:6px;padding:10px 12px;margin-bottom:7px;\">\r\n      <div style=\"display:flex;justify-content:space-between;align-items:center;margin-bottom:2px;\">\r\n        <span style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Display + TPR<\/span>\r\n        <span style=\"font-size:12px;color:#22C55E;font-family:Space Grotesk;font-weight:700;\">6.2x<\/span>\r\n      <\/div>\r\n      <div style=\"font-size:10px;color:rgba(255,255,255,0.45);font-family:DM Sans;\">$12.4M spend \u00b7 top performer<\/div>\r\n    <\/div>\r\n\r\n    <div style=\"background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:6px;padding:10px 12px;margin-bottom:7px;\">\r\n      <div style=\"display:flex;justify-content:space-between;align-items:center;margin-bottom:2px;\">\r\n        <span style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">TPR Only<\/span>\r\n        <span style=\"font-size:12px;color:#FFFFFF;font-family:Space Grotesk;font-weight:700;\">4.8x<\/span>\r\n      <\/div>\r\n      <div style=\"font-size:10px;color:rgba(255,255,255,0.45);font-family:DM Sans;\">$18.2M spend<\/div>\r\n    <\/div>\r\n\r\n    <div style=\"background:rgba(255,255,255,0.04);border:1px solid rgba(255,255,255,0.08);border-radius:6px;padding:10px 12px;margin-bottom:7px;\">\r\n      <div style=\"display:flex;justify-content:space-between;align-items:center;margin-bottom:2px;\">\r\n        <span style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Feature Ad<\/span>\r\n        <span style=\"font-size:12px;color:#FFFFFF;font-family:Space Grotesk;font-weight:700;\">3.4x<\/span>\r\n      <\/div>\r\n      <div style=\"font-size:10px;color:rgba(255,255,255,0.45);font-family:DM Sans;\">$8.6M spend<\/div>\r\n    <\/div>\r\n\r\n    <div style=\"background:rgba(255,107,53,0.08);border:1px solid rgba(255,107,53,0.2);border-radius:6px;padding:10px 12px;margin-bottom:14px;\">\r\n      <div style=\"display:flex;justify-content:space-between;align-items:center;margin-bottom:2px;\">\r\n        <span style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Coupon \/ Digital<\/span>\r\n        <span style=\"font-size:12px;color:#FF6B35;font-family:Space Grotesk;font-weight:700;\">2.1x<\/span>\r\n      <\/div>\r\n      <div style=\"font-size:10px;color:rgba(255,255,255,0.45);font-family:DM Sans;\">$3.3M spend \u00b7 under review<\/div>\r\n    <\/div>\r\n\r\n    <div style=\"height:1px;background:rgba(255,255,255,0.08);margin:0 0 10px;\"><\/div>\r\n    <div style=\"display:flex;justify-content:space-between;\">\r\n      <span style=\"font-size:11px;color:rgba(255,255,255,0.5);font-family:DM Sans;\">Total Promo Spend<\/span>\r\n      <span style=\"font-size:14px;font-weight:700;color:#FFFFFF;font-family:Space Grotesk;\">$42.5M<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Card 2: Net Revenue Waterfall (Volume \u00d7 Price \u00d7 Mix) -->\r\n  <div class=\"pfy-cpg-waterfall\" style=\"background:rgba(15,43,70,0.96);border:1px solid rgba(59,106,221,0.4);border-radius:12px;padding:20px;box-shadow:0 24px 80px rgba(0,0,0,0.5);\">\r\n    <div style=\"font-size:10px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase;color:#FF6B35;margin-bottom:14px;font-family:DM Sans;\">NET REVENUE \u2014 YoY<\/div>\r\n\r\n    <div style=\"margin-bottom:10px;\">\r\n      <div style=\"display:flex;justify-content:space-between;margin-bottom:5px;\">\r\n        <span style=\"font-size:12px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Volume<\/span>\r\n        <span style=\"font-size:12px;color:#22C55E;font-family:Space Grotesk;font-weight:700;\">+3.2%<\/span>\r\n      <\/div>\r\n      <div style=\"height:6px;background:rgba(255,255,255,0.08);border-radius:3px;overflow:hidden;\">\r\n        <div style=\"width:42%;height:100%;background:linear-gradient(90deg,#3B6ADD,#22C55E);border-radius:3px;\"><\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div style=\"margin-bottom:10px;\">\r\n      <div style=\"display:flex;justify-content:space-between;margin-bottom:5px;\">\r\n        <span style=\"font-size:12px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Price<\/span>\r\n        <span style=\"font-size:12px;color:#22C55E;font-family:Space Grotesk;font-weight:700;\">+5.1%<\/span>\r\n      <\/div>\r\n      <div style=\"height:6px;background:rgba(255,255,255,0.08);border-radius:3px;overflow:hidden;\">\r\n        <div style=\"width:68%;height:100%;background:linear-gradient(90deg,#3B6ADD,#22C55E);border-radius:3px;\"><\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div style=\"margin-bottom:14px;\">\r\n      <div style=\"display:flex;justify-content:space-between;margin-bottom:5px;\">\r\n        <span style=\"font-size:12px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Mix<\/span>\r\n        <span style=\"font-size:12px;color:#FF6B35;font-family:Space Grotesk;font-weight:700;\">\u22120.8%<\/span>\r\n      <\/div>\r\n      <div style=\"height:6px;background:rgba(255,255,255,0.08);border-radius:3px;overflow:hidden;\">\r\n        <div style=\"width:12%;height:100%;background:linear-gradient(90deg,#FF6B35,#E55A2B);border-radius:3px;\"><\/div>\r\n      <\/div>\r\n    <\/div>\r\n\r\n    <div style=\"height:1px;background:rgba(255,255,255,0.08);margin:8px 0 12px;\"><\/div>\r\n\r\n    <div style=\"display:flex;justify-content:space-between;align-items:flex-end;\">\r\n      <div>\r\n        <div style=\"font-size:11px;color:rgba(255,255,255,0.45);font-family:DM Sans;margin-bottom:2px;\">Net Revenue Growth<\/div>\r\n        <div style=\"font-size:22px;font-weight:700;color:#22C55E;font-family:Space Grotesk;line-height:1;\">+7.5%<\/div>\r\n      <\/div>\r\n      <div style=\"text-align:right;\">\r\n        <div style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">$2.1B<\/div>\r\n        <div style=\"font-size:10px;color:rgba(255,255,255,0.4);font-family:DM Sans;\">trailing 12mo<\/div>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Card 3: Innovation Pipeline -->\r\n  <div class=\"pfy-cpg-npd\" style=\"background:rgba(255,255,255,0.06);backdrop-filter:blur(12px);border:1px solid rgba(255,255,255,0.12);border-radius:12px;padding:14px;box-shadow:0 16px 48px rgba(0,0,0,0.4);\">\r\n    <div style=\"display:flex;align-items:center;gap:8px;margin-bottom:10px;\">\r\n      <div style=\"width:24px;height:24px;background:rgba(59,106,221,0.3);border-radius:6px;display:flex;align-items:center;justify-content:center;\">\r\n        <span style=\"font-size:13px;\">\ud83d\udca1<\/span>\r\n      <\/div>\r\n      <span style=\"font-size:11px;font-weight:600;color:#FFFFFF;font-family:DM Sans;\">Innovation Pipeline<\/span>\r\n      <span style=\"margin-left:auto;font-size:9px;background:rgba(34,197,94,0.18);color:#22C55E;padding:2px 6px;border-radius:3px;font-family:DM Sans;font-weight:600;\">ACTIVE<\/span>\r\n    <\/div>\r\n\r\n    <div style=\"display:flex;justify-content:space-between;align-items:center;padding:5px 0;border-bottom:1px solid rgba(255,255,255,0.06);\">\r\n      <div>\r\n        <div style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Premium Line Ext.<\/div>\r\n        <div style=\"font-size:9px;color:rgba(255,255,255,0.4);font-family:DM Sans;\">Launching Q4<\/div>\r\n      <\/div>\r\n      <span style=\"font-size:10px;color:#22C55E;font-family:DM Sans;font-weight:600;\">On Track<\/span>\r\n    <\/div>\r\n\r\n    <div style=\"display:flex;justify-content:space-between;align-items:center;padding:5px 0;\">\r\n      <div>\r\n        <div style=\"font-size:11px;color:#FFFFFF;font-family:DM Sans;font-weight:600;\">Value Pack \u2014 Club<\/div>\r\n        <div style=\"font-size:9px;color:rgba(255,255,255,0.4);font-family:DM Sans;\">Launching H1 FY26<\/div>\r\n      <\/div>\r\n      <span style=\"font-size:10px;color:#FF6B35;font-family:DM Sans;font-weight:600;\">Approval<\/span>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <!-- Status badge -->\r\n  <div class=\"pfy-cpg-badge\" style=\"background:rgba(34,197,94,0.14);backdrop-filter:blur(8px);border:1px solid rgba(34,197,94,0.28);border-radius:20px;padding:6px 14px;\">\r\n    <span style=\"font-size:11px;color:#22C55E;font-family:DM Sans;font-weight:600;\">\u25cf Demand Sensing Active<\/span>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-64f002b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"64f002b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fa82371\" data-id=\"5fa82371\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3fa2ca elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"d3fa2ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">INDUSTRY SOLUTIONS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0016 elementor-widget elementor-widget-heading\" data-id=\"2f0016\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ProfitCy\u00ae Planning Modules Built for CPG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-162c56de elementor-widget elementor-widget-text-editor\" data-id=\"162c56de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Pre-configured for CPG data hierarchies \u2014 brand, sub-brand, SKU, customer, channel, and trade area \u2014 so your team starts planning at the right level of detail from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d9aae52 elementor-widget elementor-widget-spacer\" data-id=\"2d9aae52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-32c38350 elementor-section-full_width elementor-section-content-stretch elementor-section-height-default elementor-section-height-default\" data-id=\"32c38350\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-432c61fa\" data-id=\"432c61fa\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5550a7cb elementor-widget elementor-widget-text-editor\" data-id=\"5550a7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:26px;line-height:1;text-align:center;margin:0;\">\ud83d\udcca<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6444497d elementor-widget elementor-widget-heading\" data-id=\"6444497d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brand &amp; SKU P&amp;L Planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae5b789 elementor-widget elementor-widget-text-editor\" data-id=\"3ae5b789\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Gross-to-net waterfall with trade accruals, promotional spend, and co-op at brand, SKU, and customer account level.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-8c4d872\" data-id=\"8c4d872\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7f954276 elementor-widget elementor-widget-text-editor\" data-id=\"7f954276\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:26px;line-height:1;text-align:center;margin:0;\">\ud83d\uded2<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-167cea86 elementor-widget elementor-widget-heading\" data-id=\"167cea86\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Trade Promotion Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f79c5c elementor-widget elementor-widget-text-editor\" data-id=\"51f79c5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plan, accrue, and analyze trade funds by customer, event, and promotion type \u2014 with ROI tracking and post-event analysis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-404e9fc9\" data-id=\"404e9fc9\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-57eee73c elementor-widget elementor-widget-text-editor\" data-id=\"57eee73c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:26px;line-height:1;text-align:center;margin:0;\">\ud83d\udce6<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f50a213 elementor-widget elementor-widget-heading\" data-id=\"1f50a213\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Demand &amp; Volume Planning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-183944ba elementor-widget elementor-widget-text-editor\" data-id=\"183944ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Statistical demand forecasting by SKU and customer with market data integration and consensus planning workflows.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0aea28 elementor-widget elementor-widget-spacer\" data-id=\"f0aea28\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-2e71d87e elementor-section-full_width elementor-section-content-stretch elementor-section-height-default elementor-section-height-default\" data-id=\"2e71d87e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-bd760fc\" data-id=\"bd760fc\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b15cce6 elementor-widget elementor-widget-text-editor\" data-id=\"b15cce6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:26px;line-height:1;text-align:center;margin:0;\">\ud83d\udd04<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46f85736 elementor-widget elementor-widget-heading\" data-id=\"46f85736\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S&amp;OP &amp; Supply Chain Integration<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4461d21e elementor-widget elementor-widget-text-editor\" data-id=\"4461d21e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Financial S&#038;OP that connects demand plan to supply costs, inventory, and procurement budget in a single model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-48ccebd0\" data-id=\"48ccebd0\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80bd17e elementor-widget elementor-widget-text-editor\" data-id=\"80bd17e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:26px;line-height:1;text-align:center;margin:0;\">\ud83d\udcb0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43249149 elementor-widget elementor-widget-heading\" data-id=\"43249149\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Net Revenue Management<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a042c08 elementor-widget elementor-widget-text-editor\" data-id=\"7a042c08\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Price, volume, and mix decomposition at the most granular level \u2014 understand exactly what is driving margin change.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-2fccb576\" data-id=\"2fccb576\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bf9e3d1 elementor-widget elementor-widget-text-editor\" data-id=\"4bf9e3d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size:26px;line-height:1;text-align:center;margin:0;\">\ud83e\udd16<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b290855 elementor-widget elementor-widget-heading\" data-id=\"6b290855\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI-Enhanced Demand Sensing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38324e98 elementor-widget elementor-widget-text-editor\" data-id=\"38324e98\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>AI-driven promotional lift modeling, SKU rationalization analytics, and anomaly detection on trade spend actuals.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-77f114c0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"77f114c0\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1dbd335b\" data-id=\"1dbd335b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dfeeb3b elementor-widget elementor-widget-heading\" data-id=\"dfeeb3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">CLIENT RESULTS<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42889f52 elementor-widget elementor-widget-heading\" data-id=\"42889f52\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How CPG Companies Win with ProfitCy\u00ae on IBM Planning Analytics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519f4617 elementor-widget elementor-widget-text-editor\" data-id=\"519f4617\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>CPG brands use ProfitCy\u00ae to manage trade spend at the SKU level, build gross-to-net waterfalls, and connect demand plans to financial forecasts \u2014 all in one IBM Planning Analytics model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6004a8d8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6004a8d8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-49fe49f4 fq-photo-card\" data-id=\"49fe49f4\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2697b2ed elementor-widget elementor-widget-html\" data-id=\"2697b2ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display:inline-block;background:rgba(255,255,255,0.12);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,0.22);border-radius:6px;padding:6px 14px;margin-bottom:12px;\"><span style=\"font-size:11px;font-weight:700;color:#FFFFFF;font-family:DM Sans;text-transform:uppercase;letter-spacing:0.8px;\">MID-SIZE CPG<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf551c1 elementor-widget elementor-widget-heading\" data-id=\"6bf551c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">35% Better Trade Fund Visibility<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a022b7c elementor-widget elementor-widget-text-editor\" data-id=\"2a022b7c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Real-time trade accrual tracking at SKU and customer level \u2014 unearned deductions reduced and promotional ROI finally measurable.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-3449f302 fq-photo-card\" data-id=\"3449f302\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a4164d4 elementor-widget elementor-widget-html\" data-id=\"6a4164d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display:inline-block;background:rgba(255,255,255,0.12);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,0.22);border-radius:6px;padding:6px 14px;margin-bottom:12px;\"><span style=\"font-size:11px;font-weight:700;color:#FFFFFF;font-family:DM Sans;text-transform:uppercase;letter-spacing:0.8px;\">BRAND FINANCE<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dcecf90 elementor-widget elementor-widget-heading\" data-id=\"2dcecf90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SKU P&amp;L Delivered in 2 Days vs. 3 Weeks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6247da9a elementor-widget elementor-widget-text-editor\" data-id=\"6247da9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Monthly SKU profitability reporting bottleneck eliminated \u2014 brand finance team now runs gross-to-net analysis on demand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33.3333 elementor-inner-column elementor-element elementor-element-70c208ea fq-photo-card\" data-id=\"70c208ea\" data-element_type=\"column\" data-e-type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3f484435 elementor-widget elementor-widget-html\" data-id=\"3f484435\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div style=\"display:inline-block;background:rgba(255,255,255,0.12);backdrop-filter:blur(8px);-webkit-backdrop-filter:blur(8px);border:1px solid rgba(255,255,255,0.22);border-radius:6px;padding:6px 14px;margin-bottom:12px;\"><span style=\"font-size:11px;font-weight:700;color:#FFFFFF;font-family:DM Sans;text-transform:uppercase;letter-spacing:0.8px;\">CPG MANUFACTURER<\/span><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34ffc5d8 elementor-widget elementor-widget-heading\" data-id=\"34ffc5d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">S&amp;OP Model Live in 90 Days<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a671083 elementor-widget elementor-widget-text-editor\" data-id=\"a671083\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Demand plan, trade budget, and financial forecast connected in a single TM1 model \u2014 integrated business planning from day one.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-619fffb8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"619fffb8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-44a08be3\" data-id=\"44a08be3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7d7ca3af elementor-align-left elementor-widget elementor-widget-button\" data-id=\"7d7ca3af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">View All Case Studies \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70e89707 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70e89707\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46a2380a\" data-id=\"46a2380a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c8a8503 elementor-widget__width-auto elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"5c8a8503\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">READY TO GET STARTED<\/span>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ef25cac elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2ef25cac\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:150}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">See ProfitCy\u00ae Configured for CPG<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c5c7a58 elementor-widget elementor-widget-text-editor\" data-id=\"5c5c7a58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Book a demo showing trade spend management, SKU-level P&#038;L, and S&amp;OP planning \u2014 configured for your brand and customer hierarchy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-256171bb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"256171bb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-narrow\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-405d97f6\" data-id=\"405d97f6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47c2d7ab elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"47c2d7ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/get-a-demo\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Book a Free Demo \u2192<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2d410cc1\" data-id=\"2d410cc1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ffa3bd elementor-align-left elementor-widget__width-initial elementor-invisible elementor-widget elementor-widget-button\" data-id=\"2ffa3bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;,&quot;_animation_delay&quot;:600}\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"\/contact\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Talk to a Consultant<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>PROFITCY\u00ae FOR CPG IBM Planning Analytics for CPG \u2014 ProfitCy\u00ae by ForQuest Purpose-built TM1 planning models for CPG companies \u2014 trade spend management, net revenue management, demand planning, and S&amp;OP on IBM Planning Analytics at brand, SKU, and customer level. Trade promotion planning and fund management by customer and SKU Net revenue management with gross-to-net [&hellip;]<\/p>\n","protected":false},"author":16,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8085","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/pages\/8085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/comments?post=8085"}],"version-history":[{"count":22,"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/pages\/8085\/revisions"}],"predecessor-version":[{"id":10072,"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/pages\/8085\/revisions\/10072"}],"wp:attachment":[{"href":"https:\/\/forquestsolutions.com\/staging\/7345\/wp-json\/wp\/v2\/media?parent=8085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}